Who is a Blogger in Digital Marketing?
Blogging or a Blogger can mean someone who utilizes a platform for blogging activities owned by Google. However, on the other hand, hecan also be interpreted as a person who owns and manages a personal blog or website. To understand who is a Blogger in Digital Marketing and the role of bloggers in the era of digitalization, you should first understand the meaning of a blog.
What is a Blog?
A blog is a type of website page that contains a variety of information or content in written form which is generally accompanied by photos and videos. The term blog refers to a personal blog which is similar to a person’s journal. The content can include blogger experiences, tips and tricks, product or service reviews, etc..
Understanding Bloggers and the Role of Bloggers in Cyberspace
Who is a blogger in digital marketing?
Bloggers are people who write articles on blogs and are tasked with publishing content, SEO optimization, setting themes, and other tasks. In the era of digital transformation, the role of bloggers in cyberspace cannot be underestimated. Here are some of their roles.
Bloggers have a role to play in supporting a healthy internet and digital literacy
Supporting a Healthy Internet with Quality Content
The virtual world or internet is filled with various kinds of content, including articles that provide various information. Unfortunately, not all of the information presented is valid information that can be accounted for.
As content creators, bloggers have a role to play in supporting a healthy internet and digital literacy. The way to do this is by presenting quality and interesting articles. A blogger’s more personal perspective tends to be more honest and trustworthy to the public.
Sharing Experiences
It cannot be denied that personal writing shared by bloggers often contains experiences in everyday life. This is certainly very useful for people who need it. Why? Because the content is more honest and experiences like this are rarely found in mass media and other types of websites.
For example, the blogger’s experience when processing a detailed driving license validity period extension. Bloggers explain the procedures and details of costs incurred through the eyes of ordinary people who have experienced the process themselves. Of course, the content can help the public as an illustration or simulation in processing a driver’s license extension. This would be different if it was written by a media crew or journalist.
A blogger can also share experiences related to everyday life, such as problems with friendships, romantic relationships, taking care of children, and cooking. Experiences that seem simple can be very useful for other people.
Provide a review regarding a product or service
The role of bloggers in today’s fast-moving era is to provide honest reviews regarding a product or service. Companies that want to promote their products can work with bloggers who match the character of their product or blog niche.
Each blogger has a segmented target readership. This creates emotional closeness between the blogger and his audience. Of course, brands can take advantage of these conditions to carry out more soft-selling promotions.
Blogger reviews are different from advertisements in mass media. Therefore, promotions in mass media complemented by promotions on blogs will complement each other to achieve brand awareness and increase sales of a product or service.
Improving Website Performance
Blogger plays a role in improving the performance of his website as well as other websites. Bloggers can also do link-building with each other to improve blog performance and strengthen the SEO from Google’s point of view or other search engines.
If the blog’s ranking is good, a blogger can offer backlink placement services to businesses that want to build a website. The role of bloggers in improving website performance through backlinks really helps accelerate business progress.
I hope this article helps you to learn exactly who is a Blogger in Digital Marketing. If you are interested in becoming a blogger, you can join blogger communities. From this community, you can build relationships and gain the latest knowledge about the world of blogging.
Meanwhile, if you want to make money from blogging. You must regularly share links to your latest articles on various social media, such as Instagram, Facebook, Twitter, and others. Apart from helping in the personal branding process, utilizing social media allows you to get more traffic to the article.
