SEO stands for Search Engine Optimization. SEO plays a role in increasing search performance in search engines. Simply put, SEO is a strategy to increase the ranking of a website or blog to the first page on search engines, such as Google. In the article below, we will explain to you what is SEO and how is it useful?. It will help you understand the meaning, benefits, and things to consider and avoid in SEO optimization.
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What Is SEO And How Is It Useful?
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Understanding SEO
According to experts, SEO is a series of steps taken so that websites can be easily found by information seekers through search engines. SEO is a series of systematic processes used in increasing the volume or quality of website visits through search engines to certain sites by utilizing the work mechanism or search engine algorithms.
The goal of SEO is for the site to be in the top position or at least be on the first page of search results based on the targeted keywords.
SEO consists of 3 main elements:
SEO Technical
Technical SEO includes different approaches to technical implementation of a website that helps in indexing and search ranking. These include HTML markup, mobile optimization, and schema markup.
On-page SEO
On-page SEO ensures Google can find your web pages so they can show them in search results.
It also involves having relevant, detailed, and useful content for the search terms you’re trying to show up for.
Some factors that you should aim for when on-page SEO.
Use target keyword in title tag
Optimize Meta Description tag to attract Click
Use target keywords in content
Using Synonyms and Variations
Optimize images
Improve user experience
Content quality
Off-page SEO
Off-page SEO is optimization outside of your website, such as building backlinks. This process also involves optimizing for social media and building your website’s brand reputation by creating lots of useful content for people to share. While this process can take a lot of work, it is an integral part of SEO success.
Reasons SEO is Important for Your Website
- Your Website Is Easy To Find With Various Keywords
- The site has the potential to be visited by many people.
- Make the Website Appear on the First Page
- Increase Brand Awareness and Credibility.
- The more visitors to a site, the more opportunities for visitors to buy products, goods, and services that are sold.
How SEO Works?
Each search engine has a different algorithm to determine the ranking of a website. Be it Google, Bing, Yandex, and others. Here, we will focus on Google algorithm as most of the users in the world use google to perform searches.
Google keeps updating its algorithms to provide relevant and solution-based results for its users. So as a website owner you also have to follow the algorithm update so that your website gets a good rating to increase website rankings.
To get high traffic that is right on target, you need to follow the rules that have been set by search engines. You need to understand the Google algorithm, how SEO works, and the main indicators of SEO success
Key Indicators of SEO Success
SEO success indicators are always changing according to Google’s algorithm. But here are some main indicators of success that you can do in 2022.
Use of SSL/TLS
SSL is a digital security system that allows encrypted communication between website users and web browsers. While TLS is a security system related to data privacy.
The way to find out if a website is already using SSL/TLS or not is by looking at the website address in the browser. If it starts with https, it means the website is already using SSL/TLS and If it starts with http, it means that the website is not using SSL/TLS.
URL structure
The simple URL structure makes it easy for search engines to recognize a website and the topic (niche) discussed on that website.
Make a simple URL structure, just enter the domain name and the title of the page you created, here is an example: https://www.earnmodes.com/what-is-affiliate-marketing
Content Topic
First determine one main topic (niche website) and create content that fits those topics. For example, the topic of the website or business that you run is in the cosmetic sector, so you can create content about tips on safe use of cosmetics for pregnant women, tips on choosing cosmetics for sensitive skin, and other content related to cosmetics.
The more content that discusses related topics, the more likely your website is to appear on the first page of Google search results.
Content Structure
In addition to creating content that is in accordance with the topic of the website, you must also create content that is easily understood by readers. One way is to create a clear and neat content structure.
There are three ways that can be done to structure the content.
Use headings and subheadings for key points in the content.
Create a table of contents (Table of Content).
Add photos, illustrations, infographics, or videos that can help readers understand your content.
Meta Tags
The meta tags include the title, description, and keywords. Search engines use it to display websites in search results. Search engines use meta tags to determine the content of your website.
Backlinks
A backlink is a link pointing to your website or blog on another website.
Your website will be rated as having a high credibility by Google if you have a lot of backlinks to it. As a result, the website’s ranking is increased.
Internal Link
It is also important to create internal links in addition to backlinks.
The term “internal link” refers to links between pages on the same website, which connect the two pages together.
The more internal links in a website, the easier it is for Google to recognize your website.
Website Speed
Website speed is also one of the factors to increase your website’s ranking in search results. Google also said, since 2018 the speed (loading) of the website is the main indicator of SEO, both on desktop and mobile.
So the faster your website loads, the more likely it is to rank higher in Google search results.
Things You Need to Know in Optimizing SEO
Evaluate keyword statistical trends every three months. This aims to avoid the keyword trend that is going down and get other keywords that have more potential.
Always check the site’s position on search engines. In order for the search result data to be valid, we recommend clearing cache & cookies on each internet browser first.
Always share your site’s links to other sites. It aims to improve and maintain the site’s position on search engines.
Things to Avoid in SEO Optimization
In performing SEO optimization of a site, try not to get caught in prohibited steps (Black Hat SEO). Here are five Black Hat SEO techniques
- Spamming keywords: keyword repetition. A lot of repeating keyword will make the site’s position down in search engines.
- Invisible keyword: a technique to disguise the colour of keywords with the background color of the site because search engines do not see images from a site, but read the HTML code.
- Link farm: a page that contains a lot of keyword links and redirects them to other web pages.
- Domain cloaking: a technique of hiding the real site address in the browser view.
- Page hijacking: the technique of copying pages from one site to another. This technique violates ethics and copyright.
Hope this article helped you understand what is SEO and how is it useful. You should now know tips and tricks on how to get your site to the top position or the first page of search results, especially Google.
What Is SEO And How Is It Useful?
