What Is KOL Marketing And Is It Effective?

KOL marketing is a very prominent trend and brings many different benefits. Today, the communication or marketing strategies of most brands have the participation of influencers. KOL plays an important role in marketing campaigns and building images for brands in the hearts of customers. But. what is KOL marketing and is it effective? How to become a KOL? This article will guide you in understanding KOL marketing better.

What is KOL marketing and is it effective?

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What does KOL stand for?

A Key Opinion Leader, also known as an “influencer”, is an individual or organization with expert product knowledge and influence in their field or industry. KOLs can be artists, models, vloggers, bloggers etc.. and they are people who have certain expertise in a certain field and are followed by many people on media channels or social networks.

KOLs are considered people who have extensive knowledge or experience in a certain field and at the same time influence many others.

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Who are KOLs?

KOLs or Influencers are people with expertise and influence. They can be speakers, entrepreneurs, and vloggers…with a certain community of followers on social networking sites.

Regardless of the field, here are the “signs” that make it easy to recognize a KOL:

• Has a large following on social media
• Regularly share and update information related to their expertise.
• Their posts also receive a lot of attention from the community.

Benefits of KOL Marketing

Reach the right target customers

Most of the people who follow and care about certain KOLs belong to a specific customer group.

For example, a person who loves to cook will follow a famous chef. Therefore, the KOLs will help your business reach the right customers, saving a lot of time and cost.

Increase brand coverage

With the information that KOLs give to evaluate and judge the products of the business, it will improve the reputation in the hearts of customers.

Besides, these KOLs will help the brand be spread to many people in the same field, thereby improving brand awareness.

KOLs bring brands directly to their communities, the larger the community, the stronger the coverage, KOLs directly increase brand recognition for businesses.

Increase product reliability

To become a KOL requires that person to be an expert in some field. So a product introduction from them or an advertisement with the appearance of KOLs helps customers trust the product more.

KOLs use their brand to advertise that product. From there, followers/fans will have a higher level of interest and trust in the product.

Boost Sales

When choosing a product, customers are often confused and look for reviews and comments. At this time, they can look to KOLs with expertise and experience in that field to listen to advice. And psychologically, customers will choose the products that celebrities are using.

Improve SEO

In terms of SEO efficiency, KOLs increase the ranking of business website links when sharing articles containing links to the website. Because the number of potential customers from KOLs is very large, it will help increase traffic, and increase keyword rankings on google.

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Types of KOLs

Based on the level of influence, there are 3 main groups of KOLs including:

• Celebrity (Celeb)
• Influencers
• Mass seeder

Celebrity

Celebrities are stars and celebrities who work mainly in the entertainment world (showbiz) and have a strong influence on the general public.

Celebrities often act as brand ambassadors or representatives of major brands.

Influencers

Influencers are people with expertise and influence. They can be speakers, entrepreneurs, and vloggers…with a certain community of followers on social networking sites.

Depending on the number of followers, influencers are divided into several different subgroups:

1-10,000 followers: Nano-influencer
10-100,000 followers: Micro-influencers
100,000- 1,000,000 followers: Macro-influencer
> 1,000,000 followers: Mega-influencer

Mass seeder

Unlike the above two groups, the influence of mass seeders is much lower.
However, mass seeders can still easily reach the target audience thanks to the closeness in content and transmission.
Mass seeders have a high level of trust in the small community, thereby helping brands make the most of word-of-mouth marketing.

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How to become a KOL?

Choose a “niche” that you are passionate about

The first thing that you need to do is choose the most suitable “niche”. To do this, learn about yourself. You can start from your passion, forte or job.
If you are interested in fashion, learn more about the history, trends and different fashion styles.

Or if you are passionate about Marketing, hone your skills and learn many lessons about the industry.

Define target audience

Your knowledge, experiences, stories, and sharing are the “products”. Find out who are your followers, What value will you give your followers, what will they like about you, and why do they press the “Follow” button on you?

They are your target audience.

Some information to help you better categorize your target followers:

• Age
• Gender
• Interests
• Concerns
• Location

Build content orientation

In general, most of the content you deliver should focus on your area of ​​expertise.

This orientation can be built on expertise – your personality, your followers’ tastes, or other trends. Importantly, make sure that the content you share is valuable to your readers!

Building a personal brand

Personal branding is an important factor that helps you make a mark with your followers.

A few things you should keep in mind to build a successful brand:

• Use consistent language (based on content orientation)
• Build a professional image that shows your outstanding features and personality
• Leverage storytelling to tell a personal story

Give real value to users

If you’ve successfully built a brand and started getting review-advertising deals, this is a good sign that your journey has begun to bear fruit.

However, always be careful with the content – reviews that you provide to customers. You should carefully consider the origin, as well as take the time to experience the product – service to make the most sincere and fair comments.

This will contribute to attracting more followers as well as increasing your credibility in the community.

Actively interact with followers or fans

Once you become a KOL, you should maintain your influence through regular social interaction. Try to respond to messages, listen to their suggestions and stay connected! Expand your network through social interaction.

Conclusion

In short, KOLs are the ideal combination of online marketing with the real experience of famous users and then sharing and reviewing. This form brings many benefits to businesses and customers when built on an honest foundation, putting the interests of customers as a priority. Understanding that and the notes in choosing KOLs, hopefully, businesses will have the right perspective and direction to apply this form of advertising and achieve good results in promoting revenue.

KOL is an industry with a lot of competition. Therefore, to be able to develop more in this field, do not forget to hone your skills and expand your network. This will help you grow your influence, retain your followers and bring more value to the community.